Managing Google AdWords and Yahoo Search Marketing campaigns can be a time intensive process to manage on your own.
The Problem
The following is case study for a client where:
- costs of traffic were increasing,
- increased costs were not providing a similar increase in visitors to the website.
What we did:
- Reviewed the existing Ad Words Campaigns to identify opportunities for improvement.
- Redirected budget from smaller search engines to Google where largest volume of searches performed.
- Benchmark costs of traffic currently being purchased to determine which online marketing options were performing best and redirect resources to those.
- Expand visibility of company online by increasing the number of relevant searchers the companies advertisements would show for from 15 to over 3500.
- Did copywriting and publishing of multiple advertisements.
- Ongoing improvements to advertising campaigns to eliminate unqualified and low converting traffic
Results:
The results of our pay per click management service can be illustrated in the following graph.
The blue bar illustrates the total traffic from the advertisements and the orange line represents the traffic costs per visitor. Some highlights included:
- 552% increase in search traffic.
- Reduction in average cost per click from before ($0.37 - $0.79) to after ($0.33 - $0.37) per website visitor.
- 322% more visitors from the same number of Advertisements displayed.
- Significant increase in orders and enquiries.
For more information about managing your pay per click advertising, please do not hesitate to contact us on 1300 665 281 or enquiries(at)mcwebs.com.au .
Please note: Results may not be typical of your industry and may depend on competition and budget.
