Look through the local newspaper classified and what do you see? Flick through the yellow pages and what do you see? How about TV ads? Business Cards? Brochures?
What do they all have in common?
Unless it's a glaring oversight, I'll bet you'll find some sort of contact information. Having clear, easy to find contact information is a crucial in aiding someone to generate a response (ie make phone call, send an email etc.)
I wonder why contact information hard to find on many web sites?
3 reasons why your contact information should be on every page of your site
We generally advise that your contact information is on every page of your site, in addition to a 'contact us' page. Here's why:
1. Promotes Response: To have contact information on every page of your site makes it quicker for a visitor to respond when on your site. Digging around for a contact us page can be enough to refocus their train of thought.
2. Dial Up Drop Outs: For 2006 year to date, just under 1 in 3 people who visit mcwebs.com.au do not visit with a broadband modem. That's about level with the Australian average.
- Click to enlarge
Unlike broadband connections which are always connected to the Internet, dial-up connections are a susceptible to disconnecting.
Prior to broadband, this scenario has happened to me many times. For someone on your website who has found you, is looking around your site and are ready to take action but their connection fails, often they are simply not going to go through the time, effort and cost of reconnecting to the internet just to look up your phone number?
Wouldn't it be better customer service to have contact information on every page so that if their connection fails, at least they can make contact?
3. Building Trust: To see a real phone number and perhaps a local address can help reduce perceived risk of strangers who don't yet know how great your business is.
