Many small businesses fail to realise that domain names are registered on afirst in, first served basis. 

When registering a domain for a client, we often run into the problem that the domain name that they want for their business is already taken.

If you are a business in Australia ideally you want the .com.au domain name. 

If it was already registered business owners had very little choice but to either:

  • register a .net.au address or
  • .com address.

Until Now.

Phone Words

The increase in the number of companies marketing their phone numbers using phone words provides a new opportunity to businesses.

So what are phone words?  From the Australian Communications and Media Authority (ACMA) website:

Phonewords are made up from the letters of the alphabet that appear on a telephone keypad. These letters can be used to form a word, or a part word/part number combination, which can then be dialled as a telephone number to access a particular service. One example is '1300 FLIGHT'. Every phoneword has a primary underlying phone number, or in some cases more than one number, used by the telecommunications network as an 'address' for delivering the call.

Some Examples:

The branding and customer recall benefits from a single brand, website and phone number are obvious.

Free Tools:

There is a great tool that you can use to check domain name availabililty and upcoming Phone Words auctions.