Combination of web development and marketing
05 July 2007 | info@mcwebs.com.au | 
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Most businesses don't build a website to win awards or showcase a glossy new design. Most businesses build websites to promote and ultimately make money for that business. However this underlying purpose of business websites often seems to get lost under fancy design, "cool" technologies and complicated features. Those things are nice to have but if the underlying ability of the website to promote the business is reduced then they become a handicap rather than a competitive advantage.
Some common mistakes are:
Excessive use of Flash. Some website designs are done completely in Flash (web animation). The websites look great but often suffer from usability problems including confusing and non-intuitive navigation as well as slow load times. They are also invisible to search engines so they prevent potential customers from finding you. If 'look' is more important to your business than information then a completely Flash site may be appropriate, otherwise it should be avoided. This doesn't mean that all Flash is bad. The use of some Flash to decorate and "spice up" a page is usually a good investment.
Inappropriate website features. These are website features that can be expensive to build and maintain but don't actually contribute to the purpose of the site. These can include fly-out menus with fancy effects which actually make the site difficult to use. Additionally, pages featuring sound effects which are unexpected and unwanted can actually damage the reputation of the site owner. Another common "feature" is splash pages (entering pages) which take ages to load and don't actually communicate anything to the user.
Our Approach
Managed Content Webs directors Lindsay has university level qualifications in Information Technology. A Master of Technology (Information Technology) which ensures that the technical aspects of your website are well planned and executed.
His experience in website marketing and contacts in the industray ensures that the resulting website actually promotes and makes money for your business.
