Free Online Resource:

Potent SEO

In the 1750s there was a Swedish scientist by the name of Karl Scheele. Scheele made many significant contributions to the young science of chemistry but picked up a strange habit along the way. Scheele insisted on tasting a little bit of everything he worked with.

Predictably, one day he was found deceased at his workbench surrounded by deadly chemicals.

Even though Scheele only would taste a tiny amount of any chemical sometimes those are so potent they have a huge effect.

This is why we have called this guide Potent SEO. It is not meant to be a complete guide to SEO but simply covers the techniques which we've found have the most potently positive effect on websites.

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How to get the most out of this guide

This guide is not a complete explanation of Search Engine Optimisation (SEO). It is written to give you, the website owner, a basic grounding in SEO. It will help you increase the number of your website’s visitors and better understand the role of your website in your business.

The guide is broken into four major chapters explaining the Potent SEO process. At the end of the guide we have added some useful resources and information for assessing SEO providers.

The guide is written to read from beginning to end. We advise you plan to read a chapter a day and to devote an hour each day to actually start practising the topic discussed.

Worksheets are available to help you along with a to-do list which will take you month to month through the process of assessing and enhancing your website’s SEO.

We hope you find this resource to be both engaging and informative.
We encourage your feedback and questions.