Online Marketing

Online marketing is a broad term which pulls together many different disciplines:

  • Web design & development
  • Graphic design
  • Search Engine Optimisation (SEO)
  • Adwords & Pay Per Click (PPC) Advertising
  • Copywriting
  • Website Evaluation

Marketing Philosophy

It seems that many people focus just on the "online" part of online marketing. These days most businesses have a website, so just getting your website launched is unlikely to be enough.

We believe that marketing should provide measurable returns to your business. Marketing does not have to have subjective and slippery objectives like "brand awareness". To avoid gambling your money away, all marketing should be able to be closely measured and result in business profits.

Statistics

The web provides easy access to statistics that are very difficult or impossible to generate for other kinds of advertising. To take advantage of these statistics, we keep your specific site objectives on record and regularly report your site's performance based on those objectives.

Develop your Unique Advantage

Website statistics also help you discover your unique competitive advantage. Your intimate knowledge of your business can make it challenging to get into the head of a potential customer approaching you for the first time.

Your website can be an important tool to listen to your prospective customers. By testing various messages in the real world and monitoring your results, you can find out exactly what people are searching for and why they actually purchase your service or product.

Once you know the unique benefit that you provide for your customers, it brings a confidence to the rest of your business.

Increase Competitiveness

A strong website can bring in enough business that you don't need to advertise anywhere else and you can keep more money for profit.

The web also levels the playing field with your larger competitors. Unlike TV for example, effective online marketing is within the budgets of smaller businesses. You may have an advantage over your larger rivals which may be hampered from ongoing improvement by a slow internal bureaucracy.

Partnership

Our service is built on an ongoing partnership with your business. If you just want a one-off website that you can forget about, then we won't be the best fit.